Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
People trust brands they are familiar with. Think of the brands you trust the most. I wear Merrell shoes because after standing on concrete floors all day my feet were not sore. I use Apple computers because while on a support call with Microsoft, the representative rudely told me there is no other computer I can use and I had no choice but to waste my day on the phone. These companies spend Millions and even Billions of Dollars to build their brand. As a small/home business owner you can use blogging to build up your brand.
As a blogger, the more valuable content you create the more visibility you get. When you are know for creating valuable content you position yourself as a thought leader. Think about authors. I was catching up with an old friend when he mentioned he wrote a book. Something in me happened and suddenly my friend was a raving success. My internal voice was quick to say, “I haven’t written a book, he must know something I don’t.” When you see someone who has published a book, this automatically gives them credibility.
There’s simply no easier and faster way to brand yourself than with a blog. Just owning a blog will not brand you in the way you intend. A blog that powerfully brands you takes work. You must know how to brand properly and effectively!
This is part 1 of a 10 part series on blogging.
Ask your most burning question about blogging in the comments section below.
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