Have you heard of Frank Eliason? He was a fixer. He was the mastermind behind ComcastCares from 2008 to 2010. If Comcast wasn’t working right for you, a tweet to @comcastcares would generally elicit a pleasant response from Frank. This simple gesture changed many peoples opinions about the cable giant. Here’s some sales 101: People will NOT do business with someone they don’t like or trust. As a marketer, this needs to be your NUMBER ONE goal. Get them to like and trust you.
But how? Be like Frank.
Ask questions, seek feedback, get the readers opinion on what you are doing, and respond to them when they ask of you.
Creating dialogue and conversations instantly increases engagement. The key to remember is you are doing this to be liked and trusted, so that means that if you ask for a question, and in turn someone asks you a question, you need to engage back. Your engagement doesn’t stop when you publish. Watch for feedback and respond.
Remember engagement helps you connect and create that unshakable trust with your audience.
This is part 2 of a 10 part series on blogging.
Ask your most burning question about blogging in the comments section below.
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