Sharpen Your Sword
This is perhaps one of the largest “non-tangible” benefits you’ll get from blogging. To create valuable content requires you to research, study and learn.
Do you want to get good at marketing?
Teach people how to market.
Go read a book, something like The Copywriter’s Handbook. When you stumble on something you want to highlight (you will, trust me), or dog-ear, or write down, then that is the perfect thing to write about in your blog.
If you found value in what you read, then your readers will also find it valuable.
The more you learn, the more you can teach. The more you teach, the better you remember.
Let’s look at it this way, you are reading a book a month for inspiration.You are then creating a blog post once a week about some golden nugget you just had to share. That is 12 books a year about the market you serve.
Not everyone will be able to say that they absorbed that much information about their industry.
Additionally, you get to practice writing or creating videos, which only increases your skills as a marketer and entrepreneur. All this builds upon your intellectual capital.
This is part 8 of a 10 part series on blogging.
Ask your most burning question about blogging in the comments section below.
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