WHY Isn’t Everyone Blogging – Content

Creating content is one of the biggest road blocks people face. There has been this great surge of people telling us that content is where the people are. Create great content and buyers will follow. This puts the stop on quite a few of us.

What do I know?

The guy who has that podcast is really smart/successful, that’s not me.

One thing tat we all seem to forget is that we all feel this way at some point. Everyone everywhere had to start from nothing to get where they are. We are fortunate to have Google and Bing at our fingertips. We have a question and they will find us an answer.

So ask the search engines what to write about.

What did you get?

You can write about anything you want to write about. I am a fan of writing on paper. I have a folder of about 20 pen and pencil related blogs that I follow. I listen to two podcasts about pens and pencils. Who would have thought that there were 2 podcasts and 20 blogs about pens and pencils.

You can write about anything. There is someone out there who has that same interest as you. You get the content to write on your blog when you are actually a part of what you are writing about. If you truly enjoy something you will have something to say about it.

Do you buy and build every new Lego set when it comes to the stores? There is a ton of content there.

Do you read every bicycling magazine on the rack because you just can’t get enough bike when you ride? All that is content.

Immerse yourself in what you are writing about and whatever you learn write about it. You don’t need to make the next getting things done blog because that is what you were told to make. Unless you are a GTD god. That crowd want to hear everything you have to say. If you don’t know what GTD is don’t start a blog about it. You will run into the problem of not having anything to write about very quickly.

For every subject that you have in mind remember that there is someone out there who has no idea what you are on about. Someone out there has no idea what DoubleTap and Campy have to do with cycling. So, if you need to, make a few posts about the basics of what your blog is all about.


This is part 2 of a 5 part series on blogging excuses.

Ask your most burning question about blogging in the comments section below.

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